SEO - SEARCH ENGINE OPTIMISATION
Is your website showcasing your business online?
The last 20 years has seen a revolutionary change in the digital landscape to the point where having a website has become compulsory for all serious businesses. The days where a business could get away with having a basic online presence displaying a few basic products or services are well and truly over. Nowadays business owners that continue to market themselves like this do so at their own peril as their competitors use websites as one of the main arsenals to market their services and products.
Search Engine Optimisation (SEO) is the most effective and important online marketing strategy when it comes to showcasing your business on the internet, particularly in USA, Europe, Australia and other economically developed nations.
At SureLink we support our clients by using a team of internet marketing experts who are continuously researching, analysing data and testing to ensure our strategies remain at the at the cutting edge of Google algorithm changes. We invest a significant of time and capital in updating our advanced internet marketing techniques and are always striving for the highest search engine rankings for your website.
MAKING YOUR WEBSITE SHINE
Websites are valuable assets - Bring in leads on autopilot
Our consultants go the extra mile for you to ensure that our refined SEO techniques and unique online marketing strategies cover a broad spectrum of essential elements which include:
- Simple coding, logical and defined website structure, sitemaps, navigation, tags, titles content and a focused user experience.
- Research and analysis, identifying and targeting keywords which best represent your products, brand and services. We also track keywords ensuring that your website responds to profitable buyer trends appearing in the search engines.
- Create, optimise and rank engaging website content, images and videos to maximise conversation rates and channel website visitors into your sales funnels.
- Use social media to engage with customers specifically targeting their location, age, interests, online search habits and other demographics to increase online brand exposure.
- Build strong and safe external and internal linking structures to increase the trust and citation scores of your website which increases rankings and brings more visitors.
- Create and optimise videos to showcase your services, products and values to enhance the user experiences and generate an increase in customer engagement with your business.
- Remove the risk of search engine penalties by only ever using safe SEO techniques. We adhere to search engine to guidelines, standards and rules completely.
ADOPTING OUR STRATEGIES
Increasing Website Traffic
It is well known that the top few positions on page one of search engine results receive the majority customer clicks. This means so ranking your website in at least one of the top 5 positions of the result list will significantly increase your website traffic. SEO focuses on showcasing informative and keyword-optimised information in a format which search engines love.
Having a website with rich and relevant content, optimised descriptions, tags, titles, simple coding and menu structure (just to name a few) helps give the search engines exactly what they need and in return, they will ‘reward’ you by ranking your website accordingly. The key benefit to you is that your website receives an increase in visitor traffic. Plus, as your content is relevant to what your website visitors (who are ready to buy) are searching for, you will experience higher sales conversion rates.
A simpler way of thinking about this is:
Rich, relevant, high-quality content + good SEO = Higher position on Google.
Higher position on Google + rich, relevant, high-quality content = improved business for you.
MAXIMISE YOUR MARKETING DOLLARS
Great Return on Investment (ROI)
SEO provides measurable and trackable results, regardless of your target niche or industry. Our SEO experts can track every critical element of the strategy they implement for you, such as ranking increases, internet traffic volume, and website conversion rates. Our analytics software is extremely powerful, allowing us to track the movements of each website visitor, from the keyword they searched to enter your website and every path or click each visitor makes, to the point when they exit your website. This knowledge enables us to channel our efforts into enhancing precise elements of your website, including improvements to keep visitors engaged on your website and refining conversion rates resulting in greater ROI for you.
SEO is an excellent cost-effective online marketing strategy because it can target visitors who are actively searching for your specific services and products online. This focused inbound marketing tactic helps you maximise your advertising investment and delivers high yielding results compared to other outbound strategies like cold-calling.
Cold-calling can still be an effective strategy in the right situations, however, research tells us that leads produced by SEO cost 61% less. The main difference is that SEO delivers a larger amount of ‘qualified’ (i.e. ready to buy or almost ready to buy) leads compared to other marketing strategies, making it a highly-efficient marketing tool for businesses of any size.
INCREASE BRAND AWARENESS
Be on the lips of customers
Website rankings on page one of search engine results allows your business to be positioned directly in front of people who are looking to buy what you are selling. Research tells us that buyers perceive that the top ranked websites are more trustworthy and therefore people are more willing to buy from highly ranked websites. So, if your website is ranked high in the search engines you will have more opportunities for customers to become familiar with your company, recognising your brand, products, and services. When the time does come for people to buy, they are more likely to search for your brand and tell others about your products and services because your brand is at the front of their minds.
WE HELP BUSINESSES JUST LIKE YOURS
Because your business matters
The internet was designed to provide people with instant information and access to every product or service imaginable. While this situation presents a great opportunity for a motivated business owner with great products and services, it is crucial that you grab their attention immediately. So being towards the top of the search engine results is a great achievement if you can get it, but it is just step number one.
The second and most important is engaging your target audience. Our SureLink consultants will take the time to understand your key sales propositions, how best to promote them within your marketing strategy and will work out how to capture your audience’s attention while guiding them into your sales funnels.
At SureLink, we really believe that each Australian business has a unique sales proposition making each website is truly unique. Therefore, we don’t offer a one size fits all approach, instead, we create bespoke SEO and internet marketing services. Our strategies factor in your unique business propositions, business goals, sales process, competitive advantages and after-market service. In simple terms, no matter whether your marketing is local in Brisbane, Cairns, Melbourne, Sydney, Adelaide, Perth or any other Australian city, or even internationally, SEO has been proven to be the most cost-effective and profitable market strategy for any size business.
If you are looking to showcase your business on online and improve your brand exposure, our team highly experience internet marketing professionals has a passion for delivering excellent results and the drive to remain at the cutting-edge of internet marketing. With an unmatched focus on generating great ROI, SureLink’s services will give you the edge over your competitors and the answers that you have been searching for. So, if you are looking to dominate your marketplace, then you should talk to us! A delay could see your competitors gain the upper-hand, so it’s best to call us today. We would love to help you.
Is your website getting tired and needing an update?
Or perhaps it’s not engaging customers like it once did and needs a boost?
Do you need to generate more customers around your local community?
Local SEO has helped 100’s of business, do you need help too?